Indo-Western · 18k Gold Plated · Handcrafted in the UK

Jewellery For Women Who Wear Their Culture Boldly

Statement pieces designed for brunches, ceremonies, and every moment in between. Exclusive, considered, and made with love.

Model wearing Naavi statement drop earrings with green stones and pearls
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Asmita, founder of Naavi Jewels, at a market stall arranging her statement pieces
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Meet the founder

A Little About Asmita

Naavi Jewels was born from a search that came up short. Shopping for her sister's wedding and a string of other special events, Asmita couldn't find pieces that truly spoke to her — jewellery that felt both rooted in her culture and modern enough to wear to brunch on a Sunday.

So she made her own. After months of research, sketching, and refining, Naavi Jewels became a curated home for 18k gold plated statement pieces — some hand-picked, some designed by Asmita herself. Every piece is something she'd wear, which is exactly what makes the brand feel personal to the women who wear it.

— Asmita, Founder

Get in touch

The Collection

Statement Pieces, Quietly Confident

From sculpted earrings to layered necklaces — designed for women who don't whisper when they walk in.

Naavi statement earrings
Earrings

Earrings

Sculptural drops, statement studs and tiered pieces — built to be seen.

Naavi necklaces
Necklaces

Necklaces

From delicate chains to bold chokers crowned with emerald and pearl.

Naavi bangles and rings
Bangles & Rings

Bangles & Rings

Stackables, signets and statement bands — finished in 18k gold plate.

See the full collection on Instagram

Our Story

Made & Owned With Love

Designed With Intent

Every piece begins as a sketch — a feeling, a memory, a moment to dress up for.

18k Gold Plated

Crafted in 18k gold plate so each piece holds its glow, wear after wear.

Small Batch, UK

A small business, run with care — limited runs, exclusive designs, real love.

Stay in touch

Let's Talk Jewellery

For custom pieces, press, collaborations or just to say hello — Asmita reads every message.