The Indo-Western Edit
The Indo-Western Edit
Bold statement pieces rooted in culture. 18ct gold plated brass, set with semi-precious stones and freshwater pearls, for weddings, occasions and the everyday brave.
Indo-Western · 18k Gold Plated · Designed in the UK, Handcrafted in India
Jewellery For Those Who Wear Their Culture Boldly
Statement pieces designed for brunches, ceremonies, and every moment in between. Exclusive, considered, and made with love.
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images/asmita-founder.jpgMeet the founder
A Little About Asmita
Naavi was born in the quiet moments of early motherhood. After the birth of her first son, Ivaan, our founder found a new sense of purpose, and a name. Naavi is Ivaan, spelled backwards.
Naavi Jewels was born from a search that came up short. Shopping for her sister's wedding and a string of other special events, Asmita couldn't find pieces that truly spoke to her. Jewellery that felt both rooted in her culture and modern enough to wear to brunch on a Sunday.
So she made her own. After months of research, sketching, and refining, Naavi Jewels became a curated home for 18k gold plated statement pieces. Some hand-picked, some designed by Asmita herself. Every piece is something she'd wear, which is exactly what makes the brand feel personal to the women who wear it.
Asmita, Founder
Get in touchThe Collection
Pick Your Edit
Three worlds, one brand. Bold statement Indo-Western, lightweight everyday anti-tarnish, and a new edition for the gents.
The Everyday Edit
The Everyday Edit
Lightweight pieces in 18ct gold plated stainless steel. Anti-tarnish and hypoallergenic, made to live in. Layer them, sleep in them, wear them on repeat.
The Gentleman's Edit
The Gentleman's Edit
A first edition for the gents. Same Naavi craft, designed for him. Out now.
Shop the Edit
Check Out Our Pieces
A handful of pieces we're loving right now. Tap one to head to the shop, or browse the full collection below.
The Craft
From Concept to Piece
01
Inspire
Every Indo-Western piece begins with a vision. Bold, wearable, designed to turn heads whether you're at a wedding or out for lunch.
02
Design
Asmita personally has a hand in designing exclusive pieces, taking time and care to create something women will love and reach for again and again.
03
Craft
Each piece is crafted in 18k gold plated premium brass and set with semi precious gemstones. Bold by design, one of a kind by nature.
04
Wear
Naavi jewellery is made to be worn everywhere and by everyone. Dress it up, dress it down, and wear it boldly and unapologetically.
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Made for every day
Everyday Jewellery
Lightweight, layerable, made to live in. Our Everyday Edit is crafted from 18ct gold plated stainless steel. Anti-tarnish, hypoallergenic, and ready to be worn in the shower, to the gym, and to bed.
- 18ct gold plated stainless steel
- Anti-tarnish + hypoallergenic
- Water-friendly. Sleep in them.
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Made for you
Bespoke Designs
For weddings, milestones, and the moments worth remembering. Asmita designs one-of-one pieces from your sketches, stones, or stories. Premium brass, 18ct gold plate, semi-precious gemstones, handmade by artisans.
- Designed with Asmita
- One-of-one, never repeated
- Bridal & commission ready
As Seen At
Out in the Wild
A few of the brilliant rooms and pop-ups we've been part of.
Zellig
Leamington Pump Rooms
Exhibit London
Women in Business
Asiana
As Seen On
The Runway
A moment of Naavi in motion. Our pieces, walked on stage.
Featured at
Video
coming soon
Catch Us In Person
Upcoming Pop-ups
Come find us. Try things on. Take them home.
31
May
2026
Pop-up
Come see the full collection in person. New pieces, bespoke fittings, and a glass of something on us.
DM us for details ✦
tbc
Coming soon
More dates dropping
For Fun
What's Your Style?
A two-tap quiz. Find your Naavi edit in under 30 seconds.
Question 1 of 3
It's Saturday night. What's the outfit?
Question 2 of 3
Pick a stone.
Question 3 of 3
How loud do you wear your jewellery?
Your Edit
The Indo-Western Edit
You're bold, rooted, unapologetic. Statement pieces in 18ct gold plated brass with semi-precious stones, made to be the moment.
Shop the Indo-Western EditYour Edit
The Everyday Edit
You want jewellery that lives with you. Lightweight, anti-tarnish, hypoallergenic. 18ct gold plated stainless steel. Wear it everywhere.
Shop the Everyday EditYour Edit
Bespoke by Asmita
One-of-one is your love language. Let's design something nobody else has. DM Asmita to start your commission.
Start a CommissionGood to know
Frequently Asked
Everything you might want to know before ordering. Anything else, just DM us.
What materials do we use?
Our Indo-Western jewellery is made with 18ct gold plated premium brass, semi-precious gemstones and freshwater pearls. Our everyday jewellery is 18ct gold plated stainless steel, so it's anti-tarnish and hypoallergenic.
Do you take bespoke commissions?
Yes. Asmita is moving the brand into bespoke territory. One-of-one pieces exclusive to you. DM @naavi.jewels to start a commission.
How should I care for my pieces?
Store dry, away from water, perfume and lotion. Wipe gently with a soft cloth after wear, and keep in the pouch your piece arrived in to keep the gold plate looking its best.
How do I order?
Browse the latest pieces on Instagram and DM us to order or reserve. A full online shop is on the way.
Do you ship internationally?
Yes, we ship worldwide. Message us with your location and we'll come back with delivery options and timings.
Stay in touch
Let's Talk Jewellery
For custom pieces, press, collaborations or just to say hello, Asmita reads every message.
Get in touch
Instagram @naavi.jewels DM Direct message us Email hello@naavijewels.comWith love, Naavi ✦
Worn with love
Naavi In the Wild
The kindest words and the prettiest people. Real customer stories, coming here soon.
Coming Soon
Our first customer stories are on their way. Bought something you love? Be the first to share yours.
Wearing your Naavi pieces? Tag @naavi.jewels or leave a proper review with a photo.
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